Saar Group is a diversified business group with a strong presence across East and Central Africa. Built on the values of entrepreneurship, integrity, and excellence, the Group has steadily expanded its operations across multiple industries. Through businesses in beverages, distilleries, packaging, plastics, and FMCG distribution, we serve consumers and industries while contributing to economic progress and long-term development.
Our journey reflects a commitment to sustainable growth, responsible business practices, and meaningful partnerships. We focus on creating quality products, generating employment opportunities, strengthening local supply chains, and investing in people and communities. Guided by innovation and long-term thinking, Saar Group continues building businesses that deliver value for customers, employees, partners, and future generations.
Our Story
More than two decades ago, Saar Group’s founders embarked on a journey to build sustainable businesses that would contribute to Africa’s economic development. Starting with focused investments in Uganda and neighboring markets, the Group steadily expanded its footprint across multiple countries and industries.
Our vision and mission guide every decision we make, helping us build trusted businesses, create value, and support long-term growth.
To be one of Africa's most respected and diversified business groups, delivering sustainable growth, innovation, and value.
To create high-quality products & services through operational excellence, strategic investment, and responsible business practices.